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Research papers

Forsys/Mavis And Market/E.I.S. forecasting-oriented information systems for use on the operational and strategic levels of decision making

The paper gives a brief outline of information demands in practical marketing with special emphasis on forecasting. It describes the different needs for information according to the forecasting horizon and the position on the scale between fast,...

Catalogue: Seminar 1980: Information Systems In Action
Author: Johannes M. Becher
June 15, 1980
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Citation

Becher, J. M. (1980a, June 15). Forsys/Mavis And Market/E.I.S. forecasting-oriented information systems for use on the operational and strategic levels of decision making. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/forsys-mavis-and-market-e-i-s-forecasting-oriented-information-systems-for-use-on-the-operational-and-strategic-levels-of-decision-making


Research papers

Star track

This paper describes the thinking and planning that lay behind the launch of Britain's newest daily newspaper, the Daily Star, and the role played by research in the overall marketing operation. The main research project described in this paper was...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Iain McLellan
November 1, 1979
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Citation

McLellan, I. (1979a, November 01). Star track. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/star-track


Research papers

Planning and monitoring a successful magazine launch

The research activities surrounding the successful launch in September 1978 of COMPANY, a monthly magazine aimed at independent young women and currently selling 300 copies, fell into three phases.

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Michael Bird
November 1, 1979
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Citation

Bird, M. (1979a, November 01). Planning and monitoring a successful magazine launch. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/planning-and-monitoring-a-successful-magazine-launch


Research reports

Motivational research on Brown Bread

Consumption of brown bread has been increasing overthe last few years so that it now accounts forabout 13% of total domestic bread consumption.This report is Stage 1 Qualitative of researchdesigned to assist British Bakeries in planning forthis...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
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Citation

, C. (1979a, August 01). Motivational research on Brown Bread. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/motivational-research-on-brown-bread


Research papers

Problems and methods in export marketing research

The purpose of this paper is to examine the influence of the economic planning system on the import decision making of a country and through this on the problems, possibilities and methods of marketing research. From the point of view of practical...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Uolevi Lehtinen
March 1, 1979
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Citation

Lehtinen, U. (1979a, March 01). Problems and methods in export marketing research. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/problems-and-methods-in-export-marketing-research


Research reports

Lucozade research for Beecham of Ireland Ltd.

After steady growth during the 1960's and early1970's, sales of Lucozade have recently beendeclining or are static. It is the company'spolicy to return Lucozade to volume growth. The aim of this research was to improve understandingof the reasons for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). Lucozade research for Beecham of Ireland Ltd. . ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/lucozade-research-for-beecham-of-ireland-ltd-


Research reports

Qualitative research into sports cars

As a result of discussions between Leyland Cars and Saatchi & Saatchi, it became apparent thatthere was little information available onconsumers' views of sports cars.Accordingly, qualitative research was requiredin order to explore consumers'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1978
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Citation

, C. (1978a, January 01). Qualitative research into sports cars. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-sports-cars


Research reports

Qualitative research into the shampoo market

Beecham market two non-medicated or 'cosmetic'shampoo ranges, namely Silvikrin and Bristows.The Silvikrin range was relaunched in September1976 on a platform of natural ingredients and withchanges in packaging, formulation and advertising.Since...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
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Citation

, C. (1977a, September 01). Qualitative research into the shampoo market. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-shampoo-market


Research papers

Marketing model for decision making in strategic planning

On the basis of forecasts the United States were expected to introduce import restrictions for the protection of its home market. In this way the Japanese textile export could be deflected to the West-European markets, where the Hungarian exporters...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Gábor Hoványi
August 28, 1977
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Citation

Hoványi, G. (1977a, August 28). Marketing model for decision making in strategic planning . ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/marketing-model-for-decision-making-in-strategic-planning-